pen and paperA few months ago, a friend and fellow trainer said “I noticed you started calling yourself a fitness writer on your blog and email signature.” I replied and started thinking to myself, why did I do that? Was I correct to change my title to a personal trainer AND fitness writer? What constitutes a fitness writer anyway? Someone who blogs about fitness? Someone who writes fitness articles for other websites and magazines? Is it the amount of writing someone does in relation to other activities or is it all about whether or not you get paid for writing? I looked up fitness and writer in the dictionary (online of course; I haven’t had a print dictionary since elementary school!) and here’s what I found:

fit·ness /ˈfitnis/ – The condition of being physically fit and healthy

writ·er /ˈrītər/ – A person who writes books, stories, or articles as a job or regular occupation

Therefore, a fitness writer is someone who writes books, stories or articles about being or getting physically fit and healthy, as a job or regular occupation. So based on this definition I just made up, I guess I do constitute all aspects of the title fitness writer, however, I don’t write full-time and only do it because I enjoy it and because I’m selfish. I write because it forces me to think. I write because it gives me a better understanding of what I’m doing in the gym. I write because it helps me organize my thoughts and challenges me to be concise. I write because I like helping people learn and understand things they never knew about their body, fitness and working out – what’s called service writing. Lastly, I write to build a reputable, credible and respected name in the fitness industry.

When I first started in the industry, I never once thought about writing. The class I dreaded most in high school was English and I never read much as a kid (which I regret). I never wrote much and obviously didn’t have a blog. Fast forward 6.5 years and now I’m writing for the highest profile health and fitness magazines and websites. It’s amazing how things evolve when you put all your passion and dedication into something.

Since I started writing, I’ve made several mistakes along the way and also saw mistakes being made by other hopeful writers. Some dumb and some I wish I could change, but that’s how I learned. Here are 5 common mistakes hopeful fitness writers make:
 

5 Common Mistakes Hopeful Fitness Writers Make

 

1) Sending general (hopeful) emails to editors

 
Don’t email an editor with anything that looks like this (they’ll NEVER get back to you and you just ruined your chances at writing for that magazine):

Dear editor of [fitness magazine],

My name is Sam and I’m an awesome personal trainer. I know a lot about working out and have a lot of success. If you need any articles written on fat loss, hypertrophy training, conditioning, toning, pilates, yoga, olympic lifting and/or circuit training, I’m you’re guy.

Please email me anytime,
Thanks,
Sam

Send an introductory email to the editor and build a report, just as you would with a new client. Ask how the pitch process works and state your interest in contributing. Don’t include any pitch ideas yet. Compliment them on a recent article that was published – it shows you are familiar with the publication and polite. Include some of your credentials and successes, but keep the email short. You’re have more luck this way, trust me.
 

2) Using unprofessional language or acronyms

 
Don’t email the editor saying things like “Hey man,” or “I get sick results and know a program that can build some round tight asses,”or “My DL300 workout will give your readers awesome results!” Be professional and use language you would use in an interview. Don’t abbreviate unless the editor knows what you’re talking about.
 

3) Sending too many emails

 
The editors you work with are super busy. They have deadlines to meet, emails to reply to, meetings to attend and the list goes on. You’ll need to send follow up emails from time to time, but don’t get carried away. Following up every day is a bad idea. Follow up once a week or maybe every two weeks. Too many emails will piss off the editor and put you in their “annoying, I don’t want to work with  you anymore” books.
 

4) Pitching to the wrong audience

 
Know who you’re pitching too and what the readership is like. Be familiar with the types of articles the magazine or website publishes and also the type of language they use.
 

5) Pitching what has already been done

 
Don’t pitch a new core workout that uses front planks and side planks. It’s been done already and has been written about everywhere. Put a slight twist to a common training principle or workout idea. Remember, everything as been done before, so don’t reinvent the wheel either. Because the fitness industry is not black and white, there are an infinite amount of training philosophies and ideas that work. Don’t worry what others think – if your program or system works, try to get your word out.
 

*****

 

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If you’re interested in taking your fitness writing to the next level, I highly recommend checking out How to Get Published, a 5 ebook product (over 200 pages), which was released this week from Lou Schuler, Sean Hyson and John Romaniello. I just went through all the material and it’s awesome. Lou was a senior editor for Men’s Health, Sean is the Men’s Fitness fitness editor and John has written for every fitness publication known to man – so you know the info is top notch and direct from the source. Here’s what the ebooks cover:

  • How to get started as a writer
  • How to tailor your work to specific audiences
  • How editors like Lou and me do our jobs
  • What kinds of fitness stories sell
  • How to structure an article for a magazine
  • How to pitch an article to an editor
  • How to write a book proposal that gets the attention of a publisher
  • How to start a blog that generates a six-figure income

 
I promise you won’t regret this investment. It’s worth the money, trust me.

Check out How to Get Published HERE.

That’s a wrap, thanks for reading.

-JK

JKC was recommended by a previous trainer who followed Jon online. He thought Jon’s approach to training was excellent. JKC employs well educated trainers who are very particular about technique and form. I have never injured myself because the trainers know what they are doing. They can always answer any questions I ask about my training. As well the trainers are friendly contributing to a relaxed and friendly atmosphere at the gym.

I chose JKC originally to help prevent rowing injuries. I’m a rower and we won the St. John’s Regatta in 2019 but I rowed through a rib stress fracture and missed significant time in the boat during the racing season. Training at JKC consistently since the pandemic helped me stay injury free this year and made me the strongest I’ve ever felt, which helped me help my team win the 2021 St. John’s Regatta! Jon adds variety and mixes the exercises up well so that the workout goes by quickly and strength is gained. The gym is very personable and I like the eclectic mix of people that are there. JKC is much more intimate and personal than other gyms.

I have never previously seen the passion and level of care that Jon and Thomas bring to everyone who works out at JKC. Their knowledge, insight and skills are extraordinary, and they work with everyone individually to ensure the best possible results. The attention to detail and to every person’s specific requirements and goals, and the incredible, constant encouragement they provide, is, in my opinion, what truly distinguishes JKC from any other program in which I’ve participated. I am extremely pleased with the progress I’ve achieved thus far, and it’s largely attributable to Jon and Thomas and the approach they take to training and working with people.

I’ve always been a gym rat, but was getting tired of the same ol’ routine. My better half was attending JKC and encouraged me to try it out. My favourite part of JKC is that is isn’t a gym – it’s a community. Jon and Thomas are awesome, and I love that every time I go I know who’s working out with me and we can socialize while working on our health. Everyone is supportive, encouraging and genuinely looks out for one another. It’s an upbeat and positive experience and I can honestly say that I look forward to each and every workout.

trap bar deadlift

A few of my wonderful friends and colleagues recommended JKC. I was told by one colleague that “It’ll be the best thing you ever do for yourself” and she was right! To be honest, I didn’t have much experience in any gym setting. And NO prior weight training experience. It was always so overwhelming! But from the first day, nothing was intimidating about JKC. Each workout is set up just for me, and with my specific skills and goals in mind. There are no stupid questions, you learn as you go, and what I really love, I always feel included and important, regardless of my skills/experience.

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