Yeah, you read that right. I’m sick of the fitness industry.

It’s full of elitists who think their shit doesn’t stink…

…and that it’s okay to make fun of people who don’t know what they’re doing in the gym.

But, do you know what the ironic thing is? Some of these people they’re making fun of, are people they’re trying to market to and attract as clients and maybe even sell their ebooks to. If they only knew how trainers were thinking of them…

Take this picture for example:

squat bosu

It’s been shared all over Facebook as if the Share button was clicking itself.

To someone who’s not familiar with working out, this looks difficult and perhaps very risky.

To someone who’s familiar with working out, this looks stupid (which justifies trainers and trainees to make fun of him, right?).

Why don’t they let this guy worry about what he’s doing and leave him alone? Does he affect you in anyway? If he gets hurt, what’s it to you? And does it really matter what he’s doing? Why don’t you just worry about your form and let this guy worry about his?

And the examples don’t end there. There are tons of videos on Youtube from trainees and maybe even trainers secretly filming someone dancing on the treadmill or using a piece of exercise equipment different from its intended use.

Do you know what kind of message you’re giving to your social network? People are going to be too damn scared to workout because they fear getting filmed and made fun of on Youtube. And people will surely not hire you to train them because you come across as a pompous asshole who doesn’t have time or the patience to work with beginners. If that’s the kind of image you want to portray, keep hitting that Share button.

I could care less about trainees taking videos because they’re not trying to get clients, but if you’re a trainer, you should be ashamed of yourself.

Also, people love to make fun of others with different training philosophies, especially if it’s different from their own.

For example, people love to hate Crossfit because they think it’s stupid. Yeah some people get injured doing Crossfit and some things that Greg Glassman says doesn’t make much sense. But other athletes like hockey players, football players and MMA fighters get injured too. And I hate to break it to you, but the system of Crossfit, which is glorified circuit training, gets their clients and participants results. I’m not saying I’m a fan of kipping pull ups, but you get my drift.

Trainers seem to have an opinion on every aspect of training under the sun, saying curls are a waste of time, functional training is the only way to go, Olympic lifting is dangerous, bodybuilding is useless, cardio is stupid, fasted training is better than fed and blah, blah, blah…and don’t even get me started on Bro Science…

This industry is supposed to be about helping people reach and surpass their health and fitness goals. We should work as a team and help each other, while progressing this young industry. There’s no room for assholes or know-it-alls.

So the next time you see a picture or video of an exercise that doesn’t fit your exercise dogma and want to hit that Share button, take a sec to think about what that action says about you and your business. Also realize its repercussions on the people you’re trying to market to.

Stop being an elitist and only worry about yourself and your clients, period.

Tara Rector-Whelan

Personal Strength Training by Thomas King

I started at JKC after a good friend recommended it to me. She had been coming for about a year and I was envious of her great results. I felt sluggish after failing to motivate myself with various home workout routines. I love the fun and relaxed atmosphere at JKC. It’s such a comfortable gym space and I enjoy knowing so many of the people I work out with. Jon and Thomas make an effort to introduce everyone to each other and with all the joking around,  it starts to feel like a family. Not to mention the awesome results. I’ve always liked to run on a treadmill but I’ve never had the drive to lift weights on my own. Going to JKC makes me accountable which was what I really needed. I feel so much stronger and healthier than I did 4 years ago when I started.

I’ve been weight training on and off for years but never really had a specific goal or target in mind so routinely stalled out, plateaued or stopped training all together. Before I joined JKC I was definitely in a fitness slump and needed something to motivate me and get me back on track. I did a bit of digging online, looking at various personal training options and gyms around town but JKC seemed like the best option by far. I’ve tried big box gyms and other personal trainers in the past but none of them have had the perfect combination of goal specific fitness programming, welcoming and supportive environment, and the knowledge and passion to back it all up that you’ll find at JKC. Jon and Thomas are great to work with, they know how to motivate you if you’re having an off day and are well versed in all the different ways to make your muscles burn! I also have noticed some major improvements in my deadlifts since I started with JKC and was really happy with the result.

I started training at JKC in 2016 because I’ve always had upper back issues that became aggravated through work. I sought out other training and physio, but experienced little to no results. A client of mine happened to be coming to JKC for a similar issue and highly recommended it. I have had great success and haven’t looked back! I always feel like I’m getting programs tailored to my needs and I’m never bored. I’m 30 weeks pregnant now with my second child and have been able to workout through both pregnancies here at JKC. Even on my least mobile days, I felt safe to workout because my programs were specifically modified for my needs.

I have never previously seen the passion and level of care that Jon and Thomas bring to everyone who works out at JKC. Their knowledge, insight and skills are extraordinary, and they work with everyone individually to ensure the best possible results. The attention to detail and to every person’s specific requirements and goals, and the incredible, constant encouragement they provide, is, in my opinion, what truly distinguishes JKC from any other program in which I’ve participated. I am extremely pleased with the progress I’ve achieved thus far, and it’s largely attributable to Jon and Thomas and the approach they take to training and working with people.

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