Yeah, you read that right. I’m sick of the fitness industry.

It’s full of elitists who think their shit doesn’t stink…

…and that it’s okay to make fun of people who don’t know what they’re doing in the gym.

But, do you know what the ironic thing is? Some of these people they’re making fun of, are people they’re trying to market to and attract as clients and maybe even sell their ebooks to. If they only knew how trainers were thinking of them…

Take this picture for example:

squat bosu

It’s been shared all over Facebook as if the Share button was clicking itself.

To someone who’s not familiar with working out, this looks difficult and perhaps very risky.

To someone who’s familiar with working out, this looks stupid (which justifies trainers and trainees to make fun of him, right?).

Why don’t they let this guy worry about what he’s doing and leave him alone? Does he affect you in anyway? If he gets hurt, what’s it to you? And does it really matter what he’s doing? Why don’t you just worry about your form and let this guy worry about his?

And the examples don’t end there. There are tons of videos on Youtube from trainees and maybe even trainers secretly filming someone dancing on the treadmill or using a piece of exercise equipment different from its intended use.

Do you know what kind of message you’re giving to your social network? People are going to be too damn scared to workout because they fear getting filmed and made fun of on Youtube. And people will surely not hire you to train them because you come across as a pompous asshole who doesn’t have time or the patience to work with beginners. If that’s the kind of image you want to portray, keep hitting that Share button.

I could care less about trainees taking videos because they’re not trying to get clients, but if you’re a trainer, you should be ashamed of yourself.

Also, people love to make fun of others with different training philosophies, especially if it’s different from their own.

For example, people love to hate Crossfit because they think it’s stupid. Yeah some people get injured doing Crossfit and some things that Greg Glassman says doesn’t make much sense. But other athletes like hockey players, football players and MMA fighters get injured too. And I hate to break it to you, but the system of Crossfit, which is glorified circuit training, gets their clients and participants results. I’m not saying I’m a fan of kipping pull ups, but you get my drift.

Trainers seem to have an opinion on every aspect of training under the sun, saying curls are a waste of time, functional training is the only way to go, Olympic lifting is dangerous, bodybuilding is useless, cardio is stupid, fasted training is better than fed and blah, blah, blah…and don’t even get me started on Bro Science…

This industry is supposed to be about helping people reach and surpass their health and fitness goals. We should work as a team and help each other, while progressing this young industry. There’s no room for assholes or know-it-alls.

So the next time you see a picture or video of an exercise that doesn’t fit your exercise dogma and want to hit that Share button, take a sec to think about what that action says about you and your business. Also realize its repercussions on the people you’re trying to market to.

Stop being an elitist and only worry about yourself and your clients, period.

I originally joined JKC because I was anxious about passing out and embarrassing myself since I hadn’t weight trained in a while and I’d hoped to find somewhere sympathetic. My husband @terry_hussey had been training at JKC and his success there made me miss the achievement you feel from a good workout. I went to meet Jon and immediately knew it was going to be a safe space for me. I was never judged for the fears I had and where I was starting from. Jon and Thomas made sure to check on me often, and found a way to challenge me but make me feel secure at the same time, and Terry and I were able to book sessions together, so working out became a shared win for us!

JKC is different from other gyms because of the personal growth you have outside JKC (the sessions inside JKC creates a great positive feedback loop!). You gain self confidence, learn how to show up for yourself, meet a community of newfound friends, and get the support of your trainers who are behind you 100%. I’ve left a scattered workout so proud of myself I’ve honestly shed a tear in the car on the drive home. JKC is the mental health relief valve I need to stay positive, and keep my anxiety and health related fears at bay.

Astrid Billfalk-Kelly

Personal Strength Training by Thomas King

I wanted to add strength training to my cardio, but have always felt gyms to be a bit intimidating, and was worried I would hurt myself without some supervision and help. JKC was highly recommended by several work colleagues. Thomas and Jon are both fantastic, making sure that everyone gets a highly personalized work out in a very supportive environment. The attention to detail and professionalism are second to none. The groups are very small, but very supportive and make the workouts even more fun. Since getting pregnant (36 weeks as I write this) I’m so happy that they continue to help me get stronger while always being safe.

I am the oldest client at JKC at 79 years, soon to be 80. I started training at JKC July 2021. I started at JKC because two of my three sons Justin and Michael and their partners Andrea and Keir and one of my doctors recommended JKC. They all train at JKC Now my wife Linda trains at JKC too. My third son Jonathan lives in Kingston. There is a congenial community atmosphere at JKC. People are introduced to each other. There is effective personal training at JKC.

I had virtually no real experience using weights and felt intimidated going gyms. I avoided gym-goers using free weights, especially when hearing that loud crash, as they would drop weights to the floor. I thought this was to show everyone around them that they owned that area and that I shouldn’t go anywhere near! So I guess I just wanted to learn how to lift weights safely in a gym environment.

I spent over 18 years in the British Military, so I got to use some nice gyms. 99% of my time and experiences in those gyms was spent doing cardiovascular workouts, because I could just jump on a treadmill, plug in my head phones and do my own thing! JKC is different, because they have given me the confidence to use free weights and equipment that I had feared for years. Their demonstrations and knowledge is impeccable and I thank them for their continuous belief and support they show me at every session.

I’m 40 years old & started training at JKC in 2015. The gym I was working out at closed and my husband recommended JKC. JKC meets you where you are in your fitness journey and tailors the work to help achieve your goals. I’ve trained with Jon & Thomas pre pregnancy, while pregnant and now post baby and they have helped me enormously to stay fit through all life phases.

I joke with the guys often that I’ve seen no change in my fitness level since joining the gym, but the reality is I’m in far better shape at 40 than I ever was at 30 thanks to them.

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