Yeah, you read that right. I’m sick of the fitness industry.

It’s full of elitists who think their shit doesn’t stink…

…and that it’s okay to make fun of people who don’t know what they’re doing in the gym.

But, do you know what the ironic thing is? Some of these people they’re making fun of, are people they’re trying to market to and attract as clients and maybe even sell their ebooks to. If they only knew how trainers were thinking of them…

Take this picture for example:

squat bosu

It’s been shared all over Facebook as if the Share button was clicking itself.

To someone who’s not familiar with working out, this looks difficult and perhaps very risky.

To someone who’s familiar with working out, this looks stupid (which justifies trainers and trainees to make fun of him, right?).

Why don’t they let this guy worry about what he’s doing and leave him alone? Does he affect you in anyway? If he gets hurt, what’s it to you? And does it really matter what he’s doing? Why don’t you just worry about your form and let this guy worry about his?

And the examples don’t end there. There are tons of videos on Youtube from trainees and maybe even trainers secretly filming someone dancing on the treadmill or using a piece of exercise equipment different from its intended use.

Do you know what kind of message you’re giving to your social network? People are going to be too damn scared to workout because they fear getting filmed and made fun of on Youtube. And people will surely not hire you to train them because you come across as a pompous asshole who doesn’t have time or the patience to work with beginners. If that’s the kind of image you want to portray, keep hitting that Share button.

I could care less about trainees taking videos because they’re not trying to get clients, but if you’re a trainer, you should be ashamed of yourself.

Also, people love to make fun of others with different training philosophies, especially if it’s different from their own.

For example, people love to hate Crossfit because they think it’s stupid. Yeah some people get injured doing Crossfit and some things that Greg Glassman says doesn’t make much sense. But other athletes like hockey players, football players and MMA fighters get injured too. And I hate to break it to you, but the system of Crossfit, which is glorified circuit training, gets their clients and participants results. I’m not saying I’m a fan of kipping pull ups, but you get my drift.

Trainers seem to have an opinion on every aspect of training under the sun, saying curls are a waste of time, functional training is the only way to go, Olympic lifting is dangerous, bodybuilding is useless, cardio is stupid, fasted training is better than fed and blah, blah, blah…and don’t even get me started on Bro Science…

This industry is supposed to be about helping people reach and surpass their health and fitness goals. We should work as a team and help each other, while progressing this young industry. There’s no room for assholes or know-it-alls.

So the next time you see a picture or video of an exercise that doesn’t fit your exercise dogma and want to hit that Share button, take a sec to think about what that action says about you and your business. Also realize its repercussions on the people you’re trying to market to.

Stop being an elitist and only worry about yourself and your clients, period.

I’ve been weight training on and off for years but never really had a specific goal or target in mind so routinely stalled out, plateaued or stopped training all together. Before I joined JKC I was definitely in a fitness slump and needed something to motivate me and get me back on track. I did a bit of digging online, looking at various personal training options and gyms around town but JKC seemed like the best option by far. I’ve tried big box gyms and other personal trainers in the past but none of them have had the perfect combination of goal specific fitness programming, welcoming and supportive environment, and the knowledge and passion to back it all up that you’ll find at JKC. Jon and Thomas are great to work with, they know how to motivate you if you’re having an off day and are well versed in all the different ways to make your muscles burn! I also have noticed some major improvements in my deadlifts since I started with JKC and was really happy with the result.

I started at JKC because my colleagues that go to JKC all look and felt fit and healthy thanks to Jon and Thomas – if JKC helped them, I knew they could do the same for me! I think JKC stands out from other gyms because of their personal touch! They listen to you and help motivate and support. They always believe in my ability progress and learn new exercises. I’ve been training at JKC since January of 2019 and recommend them to anyone looking to learn how to lift weight properly, feel stronger, and improve their health.

I had virtually no real experience using weights and felt intimidated going gyms. I avoided gym-goers using free weights, especially when hearing that loud crash, as they would drop weights to the floor. I thought this was to show everyone around them that they owned that area and that I shouldn’t go anywhere near! So I guess I just wanted to learn how to lift weights safely in a gym environment.

I spent over 18 years in the British Military, so I got to use some nice gyms. 99% of my time and experiences in those gyms was spent doing cardiovascular workouts, because I could just jump on a treadmill, plug in my head phones and do my own thing! JKC is different, because they have given me the confidence to use free weights and equipment that I had feared for years. Their demonstrations and knowledge is impeccable and I thank them for their continuous belief and support they show me at every session.

cas dyke

I started training at JKC in 2016 because I had built up a number of muscle imbalances from old injuries and activities like rock climbing which had led to some really bad posture and mobility issues. On top of that some friends had convinced me to sign up for a half-ironman. Working with Jon and Thomas was a way to pull my body back into alignment and make sure it wouldn’t fall apart during my race. The staff at JKC pride themselves on continuously advancing their knowledge, which leads to new and inventive way to address problems, old and new. I got my Dad to start training here and recommended JKC to all looking to improve their strength and fitness.

I came to JKC through recommendations from my peers from lululemon. As a current ambassador, I’ve been introduced to legacy ambassadors, like Jon, and I knew a bunch of other people from the store were working out here so I wanted to give it a go. I often dread lower body workouts so I started coming here to do legs. I’ve had such great progress that I now come twice a week— and, I no longer hate leg day!

I’ve never experienced this sort of hybrid between group workouts and personalized service. Many group strength training services offer a sort of one-size-fits-all workout for the general population, which has never been of interest to me, because I want my workout tailored to my needs! I LOVE that you can be in a group setting while doing your own personal program; I love the camaraderie and community at JKC, and, I’ve seen incredible results thus far! Jon is always so attuned to what I need.

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