amanda vogelWhen I was doing research for 19 Tips for the Aspiring Fitness Writer, my first message was sent to the lady to your right, Amanda Vogel.

Amanda is who I have to give credit to when it comes to my fitness writing career.

On a summer Saturday afternoon (about 4 years ago), in a hot studio gym in Vancouver, BC, Amanda presented a short 2-hour seminar on how to write an effective pitch letter (I didn’t even know what a pitch letter was!). After the 2-hour presentation (which was awesome), I knew this small afternoon seminar was all I needed to get my writing career started.

Amanda definitely presented the goods that afternoon and the rest is history.

I applied what I learned and waited patiently. I landed my first article with Canadian Running Magazine in the spring of 2009. Since then, I’ve contributed to 32 magazine issues (published 30 times and quoted twice) and to several websites (8 articles for Men’s Fitness and 2 for T-Nation). Oddly enough, English was my worst subject in school – go figure.

For a complete list of my published articles, click HERE.

Unfortunately, I couldn’t connect with Amanda when writing my tips for aspiring fitness writers blog post – that’s why I only have 19 tips instead of 20. BUT, I decided Amanda was worth a blog post to herself, so here we are. Before we get to the meat and potatoes, I just want to thank Amanda for taking the time out of her busy schedule to do this interview with me.

Okay, let’s get started!

JK: For those who don’t know you, can you please tell us about yourself? Who have you written for?

AV: I’ve been a fitness professional since 1994, and I specialize in writing articles about health and fitness. Everything I write, basically, comes back to the fitness industry in some way, whether it’s an article on new ab-training research or a piece about how fitness pros can make the most of their time on Facebook. In addition to teaching fitness classes, I present at fitness conferences.

My articles have appeared in dozens of fitness and women’s magazines, including Oxygen, Best Health, Chatelaine, Clean Eating, Prevention, SELF, Women’s Health and IDEA Fitness Journal. I’ve also written a couple of books – one I co-authored for Baby Boot Camp, and the other I ghostwrote for a yoga expert.

JK: How did you get into fitness writing?

AV: After I finished my Master’s thesis from the University of British Columbia, I wanted to share the results of my thesis work, which was on body image and the role of the fitness instructor. I wrote a few articles on this subject for small fitness trade magazines and liked it so much I wanted to write more – and make some money doing it! I took out a lot of books from the library on freelance writing – I wish I’d had resources specifically for fitness writing like the ones I eventually created. Many of those library books said freelance writing was very hard to break into, but I ignored that outlook and forged ahead anyway.

My first paid article appeared in Fitness Management magazine. Shortly after that, I got my big break writing for Chatelaine. It was a short piece on working out in the snow. After that, I kept working on sending out queries (i.e, article pitches) and garnering more assignments. Even though my business has branched out since then to include social media consulting, I still write articles on a regular basis and am very passionate about it.

JK: What is a common mistake you see performed by aspiring fitness writers?

AV: Simple: They don’t know the professional and expected approach to getting their articles published. Once you understand what editors expect and how to break into magazines and websites, a whole world opens up to you. It’s all about how you present your article idea through what’s called a “query letter.”

JK: What would be your best advice for hopeful fitness writers?

AV: When you’re coming up with story ideas, consider the relevance to the reader. You should be able to answer the question: Why now? Why does this article need to be written right now, and what’s in it for the reader? How will the article educate, inspire, entertain and/or help readers? Also, consider if the article you have in mind is appropriate for the magazine or website you’re targeting.

JK: What services do you offer and how can people get a hold of you?

AV:

Winning Queries 091) Fitness writing, editing and consulting: In addition to writing articles, I help other fitness pros and aspiring writers get published. My services include consulting on how to be successful with freelance writing. I offer two products on this subject: “How to Write Winning Queries” is an online workshop that includes my one-on-one consultation on how to sell your article ideas for profit and promotion. And “Anatomy of an Article” is a step-by-step guide for writing compelling health/fitness articles that get the results they want.

2) Social media support: I manage Facebook and Twitter accounts for fitness brands and public figures, including The Official BOSU Fan Page.

3) Fitness presenting: I love to present at conferences and connect with other fitness pros there. Some of the recent conferences I’ve presented at include ACSM Health and Fitness Summit, IDEA World, BCRPA BC’Fit and Can-Fit-Pro.

You can find me through my website www.ActiveVoice.ca, Twitter (@AmandaVogel), Facebook (www.facebook.com/fitnesswriter) or one of my blogs, www.FitnessTestDrive.com.

Thank you very much again Amanda – this was amazing. I know my readers will truly benefit from reading this.

I strongly encourage all of you to inquire about Amanda’s services if you’re interested in fitness writing. It worked for me!

Thanks for reading.

Please LIKE and SHARE if you found this information helpful.

-JK

I chose JKC originally to help prevent rowing injuries. I’m a rower and we won the St. John’s Regatta in 2019 but I rowed through a rib stress fracture and missed significant time in the boat during the racing season. Training at JKC consistently since the pandemic helped me stay injury free this year and made me the strongest I’ve ever felt, which helped me help my team win the 2021 St. John’s Regatta! Jon adds variety and mixes the exercises up well so that the workout goes by quickly and strength is gained. The gym is very personable and I like the eclectic mix of people that are there. JKC is much more intimate and personal than other gyms.

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I started training at JKC in 2016 because I had built up a number of muscle imbalances from old injuries and activities like rock climbing which had led to some really bad posture and mobility issues. On top of that some friends had convinced me to sign up for a half-ironman. Working with Jon and Thomas was a way to pull my body back into alignment and make sure it wouldn’t fall apart during my race. The staff at JKC pride themselves on continuously advancing their knowledge, which leads to new and inventive way to address problems, old and new. I got my Dad to start training here and recommended JKC to all looking to improve their strength and fitness.

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JKC was recommended to me by a fellow runner. I was experiencing injuries, and feeling weak and fragile. When I started with JKC, Jon asked me about my goals and my focus. I wanted to concentrate specifically on running, and preventing injury. Jon developed a program for me that has enabled me to focus on my form and strength and has been flexible enough to enable me to train for many different races. I have been training with JKC for six years, and during that time I have enjoyed Jon and Thomas’s expertise in a very warm and supportive atmosphere.

I’m 36 Years Old and started with JKC in 2013. In the past I’d often have motivated spurts of a gym routine but they would usually only last a month or so. It’s pretty easy to press the snooze button at 530 am when there’s no one waiting for you. The fact that the guys are always on time/prepared and motivated for your session adds a level of accountability to your shoulders to “get out of bed” and bring your best effort each time. From the pressure free trainers to the camaraderie that you create over time with the individuals you’re working out with, JKC is able to offer an experience many other gyms cannot.

I’m 34 and started at JKC in 2015. My wife joined while I was working away in 2015 and started making amazing progress while also completing exercises I’d never perform on my own. I felt I was missing out so I signed up. JKC helps in establishing goals while also having clear direction of what to do, and how, in each session. They also measure your progress which is another means of motivation! At other gyms I wouldn’t have a clear plan and would just use whatever equipment was free, it was hard to see any results. Between setting some personal bests and making good friends its hard to identify a favorite memory.  One that does come to mind was when I hit my target goal/PB in both bench and squats in the same session, big day.

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